Business EnvironmentPeter von Boeck
Are you in the right business environment in order for your company to flourish? Experienced entrepreneurs know that next to being passionate and dedicated to their businesses, they need to surround themselves with the right people.
When you are just starting out, chances are you work from home, just because it seems that is the cheapest alternative. Saving money and avoiding unnecessary expenses is a smart decision to make; however, you also do not want to socially isolate yourself.
Nobody knows about your dreams and plans, if you do not share what you do. While this is mostly a marketing plans purpose, you also need to be in the right business environment in order to connect to the people who can help you stay focused and benefit you the most.
There is a reason why tech-companies move to Silicon Valley, because that is where they find like-minded peers, mentors and investors for their start-ups.
- What business are you in?
- Are you networking with potential clients or companies who can refer business to you?
- Are you easy to find for people who are looking for the product or service you offer?
- Do you have a professional office setup where customers can find you or your representative?
These are just some questions you need to consider in order to determine your company’s outreach.
Being in the right business environment can help you to not only brainstorm with compatible businesses, but also gives you an instant exposure to potential costumers and other companies who can become strong referral partners for you.
Trying to save money while at the same time you have zero marketing and exposure going, can be the reason why your business is not taking off.
Being surrounded by people, who can motivate you in a more professional setting than a home office, will benefit your business in the long term. Making an investment, which is minimal, but gives you maximum results, definitely makes sense.
Consider a few thoughts when it comes to the decision of where you want to be located and what you want to be recognized for.
- Who and where are your potential customers?
- Do your customers have multiple ways to find and contact you?
- Is your corporate headquarters situated in a business environment appropriate to your companies industry?
- Where can you surround yourself with companies beneficial to your business